All Things Design-Related

If you’re an artist, or at least are trying to learn how to be one, then one of the most important elements in your art is design. Of course, there are a lot of people who would like to believe that design is a fairly easy thing to determine. Some people think that design is all about your preferences, and nothing more, as if design were something that mainly relied on and revolved around you and your whims. Well, here’s a good reality check for you: design is nothing like that.

Instead of thinking of design as something similar to choosing your preferred coupon codes on products, try thinking of design as a kind of structure with rules that you need to acknowledge and obey, kind of how you can only shop in online shops like Lazada and Zalora if you go by their company rules.

Principles of Design

The first principle of design is emphasis. What is the most important point or the central message of the design? Once you get this all figured out, you can then more effectively work towards making sure that that central message is what is being given proper emphasis in your design. However way you’re going to make it, you have to keep in mind that it is always the main idea that needs to be emphasized and nothing more.

Second principle that you need to remember is this: balance and alignment. Balance and alignment go hand in hand, mainly because you can only balance when you align, and vice versa. Your design relies heavily on your capacity to give a healthy balance of everything – color, texture, text, image, and other components. At the same time, being able to align all of these components in such a way that they layer over each other perfectly well.

Also, you might want to get some contrast into your design, which is a third principle that you’ll need to keep in mind. Don’t focus on just one kind of color feel, like deciding on a pastel design and turning all the components into pastel-colored components. Emphasize the pastel colors, but add contrast to them. By adding contrast, you can then more effectively deliver the important elements in your design, allowing them to shine through, because of contrast.  Contrast is what makes the Madame Tussaud's Museun in Amsterdam attracts more people from all over the world. 

Repetition is another principle that you will need to keep in mind. Repetition does not mean literal copying down of everything that you have already done (although sometimes it might mean that, but sparingly, please). To repeat means to basically lay down some similar components because they can more effectively deliver the message if they are repeated. If your design is about enumerating, try repeating numbers so that you can deliver the maximum effect.

Fifth principle (but by no means the last), remember the value of proportion. Never give in to the temptation of filling one side too much and ignoring the other, leaving it practically dry and bare. Always keep balance in view, and never underestimate the power of great proportion to radically transform your design into something beautiful.

Gillian Roberts has an undergraduate degree in Architecture but is now a full-time Interior Designer in a group of five at Diode. As soon as she graduated, Gillian has seen that her niche is not in the grandeur of tall buildings, but instead she finds her niche in the privacy and intimacy of a single room. Always, her question is: what message should this room give? And she works her way from there.