Digital Designs

Thanks to the discovery of the Internet and the virtual world, much of your workload has actually become lighter. This may be true for shopaholics, who now have many ways to shop online, or for avid travellers, who may now book their Amsterdam holiday more easily, it is also true for designers, who now enjoy the benefits of having designs in digital form.

Benefits of Digital Designs

INTERACTIVITY

There is no bigger advantage to the web world than the interactivity it offers. There are simply so many things that the print world will never be able to feature. When designing for digital, there are things like search functionality, links, instant sharing and featuring all kinds of media are some of the things that you will never be able to do with print - only with online documents. All these are done instantly, no need to wait. If you want to share a newspaper with your friends, it can take days. If they are living across the borders, it's even more difficult. When you have an online catalog, for instance, it can't take more than ten seconds to share it.

PRICES

Online publishing is very cheap compared to print. This is important for designers because it allows much more creativity, knowing that making a small mistake is just that: a small mistake. Everything can quickly be corrected - most of the time for free.

ADVERTISING REVENUE

The online advertising industry is huge, and it doesn't show any signs of slowing down. The revenue from ads is much higher for online publishers, mostly because their costs are low. When prices are low, even if the intake is the same as with print publishing, the profit is higher.

What is even more valuable is that you can track readers online, unlike the ones who read a book or a newspaper. On the Internet, you always know something about your visitors, more about some and less about others; but you always know something. This way you can target advertising much better than with print - on top of it, there are no printing costs either. The file is received by mail, uploaded on the server and published on the website: for free and to significant benefits for both publishers and advertisers.