Printed Designs

So designs come in generally two kinds, right? There’s the printed design and then there’s the digital design (which is a fairly new and recent invention, similar to those coupon codes on products when you go and shop online). To understand the nature of printed design, then you basically have to ask yourself: after the design is made, does it come in a tangible form? If it does, then it’s printed material.

Although print has been around for decades, there are still some downsides to it compared to the online world. But there are also some advantages to it.

Some Advantages of Printed Designs

TANGIBILITY

As people did for an extended period, everyone stills get a special feeling when reading something you hold in your hands. There are still lots of individuals who prefer to buy a book and wait for the shipping than buying it from Amazon and having it almost instantly. It's just something special holding a book in your hands. It's also the reason book libraries and retailers such as Barnes & Nobles and Amazon are very much in demand, although ebooks are on the rise.

ENGAGEMENT

While there are lots of interaction patterns one can use to make users engaged, the online world will probably never get as far as the offline world. Studies show that people skim websites quickly, and with distractions being only a click away, it's hard to keep readers engaged for a longer period. But printed publications don't have these challenges. Consumers are more involved in the reading process when reading printed material.

NO NEED TO TEST ON MULTIPLE DEVICES

When you design a website, you need to make sure it looks impeccable on mobile, desktop, and tablet. But this is much more than just three different sizes. If you count all types of tablets, smartphones, and desktop computers, there are probably as many as 250+ different kinds. This enormous number doesn't mean designers have to create 250 different versions, but a lot of testing and bug fixing is required to make a website perfect. Print doesn't have this problem, as you only publish in a single size. On the other hand, this can also be a downside of print publishing. Different people prefer different sizes of books and newspapers, therefore creating a one-size-fits-all might not always give all readers a positive experience.